Normal view MARC view ISBD view

Marketing strategy : a decision-focused approach /

By: Walker, Orville C
Title By: Boyd, Harper W | Larreche, Jean-Claude | Mullins, John W
Material type: BookPublisher: Boston : McGraw-Hill, c2006.Edition: 5th ed.Description: xx, 346 p. : ill ; 25 cm.ISBN: 0071116745Program: MARK935Subject(s): Marketing -- Management | Strategic planningDDC classification: .
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.802 WA MA (Browse shelf) Available T0027030
Total holds: 0

Includes bibliographical references and index.

MARK935

Powered by Koha