Marketing strategy : a decision-focused approach /
By: Walker, Orville C
Title By: Boyd, Harper W | Larreche, Jean-Claude | Mullins, John W
Material type: BookPublisher: Boston : McGraw-Hill, c2006.Edition: 5th ed.Description: xx, 346 p. : ill ; 25 cm.ISBN: 0071116745Program: MARK935Subject(s): Marketing -- Management | Strategic planningDDC classification: .Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.802 WA MA (Browse shelf) | Available | T0027030 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
658.802 WA HO How to prepare a promotional plan / | 658.802 WA HO How to prepare a promotional plan / | 658.802 WA MA Marketing planning : a step-by-step guide / | 658.802 WA MA Marketing strategy : | 658.802 WA MA Marketing strategy : a decision-focused approach / | 658.802 WA MA Marketing strategy : a decision-focused approach / | 658.802 WA MA Marketing finance : turning marketing strategies into shareholder value |
Includes bibliographical references and index.
MARK935