International marketing /
By: Cateora, Philip R
Title By: Graham, John L
Material type:
BookSeries: The McGraw-Hill/Irwin series in marketing.Publisher: New York : Irwin McGraw-Hill, c2002.Edition: 11th ed.Description: xxv, 694 p. : ill ; 29 cm.ISBN: 0072398841 (hardback); 0071123121Subject(s): Export marketing | International business enterprisesDDC classification: 658.8/48
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Includes bibliographical references and indexes.