Market segmentation : conceptual and methodological foundations /
By: Wedel, Michel
Title By: Kamakura, Wagner A
Material type:
BookPublisher: Boston : Kluwer Academic, c2000.Edition: 2nd ed.Description: xxii, 382 p. : ill ; 25 cm.ISBN: 0792386353 (alk. paper)Program: TBS904 MARK922 MARK904Subject(s): Market segmentation | Market segmentation -- Statistical methodsDDC classification: 658.8/02
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 WE MA (Browse shelf) | Available | T0028943 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 WE MA (Browse shelf) | Available | T0019709 |
Total holds: 0
Includes bibliographical references (p. [345]-370]) and index.
TBS904 MARK922 MARK904