Total relationship marketing : from the 4Ps - product, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm /

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BookPublisher: Oxford : Butterworth Heinemann, 1999.Description: xii, 281 p.ISBN: 075064463XSubject(s): Relationship marketing | Marketing -- Management

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.8 GU TO (Browse shelf)	Available		T0013905
REGULAR	University of Wollongong in Dubai Main Collection	658.8 GU TO (Browse shelf)	Available		T0013906

Total holds: 0

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Previous	658.8 GR WH Where to play :	658.8 GU MA Marketing management : strategies and programs /	658.8 GU MA Marketing management : strategies and programs /	658.8 GU TO Total relationship marketing : from the 4Ps - product, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm /	658.8 GU TO Total relationship marketing : from the 4Ps - product, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm /	658.8 HA BR Brilliant marketing : what the best marketers know, do and say /	658.8 HA BU Business marketing : a managerial approach /	Next

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