Strategic marketing.
By: Cravens, David W
Material type: BookSeries: The Irwin series in marketing. Publisher: Burr Ridge, Ill. : Richard Irwin, 1994.Edition: 4th ed.Description: 115 p.ISBN: 0256156123Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.802 CR ST (Browse shelf) | Available | T0011135 |
Total holds: 0
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658.802 CR ST Strategic marketing / | 658.802 CR ST Strategic marketing / | 658.802 CR ST Strategic marketing / | 658.802 CR ST Strategic marketing. | 658.802 CR ST Strategic marketing | 658.802 CR ST Strategic marketing | 658.802 CR ST Strategic marketing |
Includes bibliographical references and indexes.