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Student learning guide and workbook to accompany Marketing, 5th ed /

By: Butler, Peter
Title By: Kotler, Philip, 1931- | Bradmore, Don | Stewart, Adam | Brown, Linden | Armstrong, Gary
Material type: BookPublisher: Frenchs Forest, N.S.W. : Prentice Hall/Pearson Education Australia, 2001.Description: xii, 350 p. : ill. ; 26 cm.ISBN: 1740094425Program: MARK101Subject(s): Marketing -- Australia -- Management | Marketing -- New Zealand -- Management
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