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Consumer behavior /

By: Schiffman, Leon G
Title By: Kanuk, Leslie Lazar
Material type: BookPublisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2004.Edition: 8th ed.Description: xxiv, 587, [67] p. : col. ill ; 27 cm.ISBN: 0130673358Program: TBS953 MARK936Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8/342
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Includes bibliographical references and indexes.

TBS953 MARK936

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