Quester, Pascale Genevieve. <br/><br/>
Basic marketing :  a managerial perspective / 
Pascale G. Quester ... [et. al.]. 
 - 3rd Australasian ed. 
 - Sydney :  McGraw-Hill,  c2001. 
 - xvi, 743 p. :  col. ill ;  28 cm. 
<br/><br/> Includes index and bibliographical references. 
<br/><br/>
<br/><br/><label>ISBN: </label>007470835X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--New Zealand.<br/>Marketing--Australia.