Jefkins, Frank. <br/><br/>
Advertising / 
Frank Jefkins ; revised and edited by Daniel Yadin. 
 - 4th ed. 
 - Harlow :  Financial Times Prentice Hall,  2000. 
 - xxi, 394 p. : ;  ill. ;.  24 cm. : 
 - Frameworks series .
<br/><br/> Previous ed. : published 1991.  Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273634356  189.00 Dhs 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.