Contemporary advertising /
William F. Arens.
- 8th ed. International edition.
- Boston : Irwin/McGraw-Hill, 2002.
- xxxii, 614, [69] p. : ill. (some col ; + CD-Rom. 28 cm. :
Includes student CD-ROM. Includes bibliographical references and indexes. CD-ROM requires: Pentium/90 MHz processor (or compatible), 16MB RAM, 4xCD-ROM drive, Microsoft Windows 95 or higher, Microsoft Internet Explorer 5 or higher.