Strauss, Judy. <br/><br/>
E-marketing / 
Judy Strauss, Edel El-Ansary, Raymond Frost. 
 - 4th ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  2006. 
 - xxiii, 456 p. :  ill ;  24 cm. 
<br/><br/> Includes bibliographical references (p. 431-438) and index. 
<br/><br/>Ch. 1. Convergence -- Ch. 2. Strategic E-marketing -- Ch. 3. The E-marketing plan -- Ch. 4. Global markets -- Ch. 5. Ethical and legal issues -- Ch. 6. Marketing knowledge -- Ch. 7. Consumer behavior -- Ch. 8. Segmentation and targeting strategies -- Ch. 9. Differentiation and positioning strategies -- Ch. 10. Product -- Ch. 11. Price -- Ch. 12. The Internet for distribution -- Ch. 13. E-marketing communication -- Ch. 14. Customer relationship management. 
<br/><br/>
<br/><br/><label>ISBN: </label>0131969021 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.