TY  - BOOK
AU  - Strauss,Judy
AU  - El-Ansary,Adel I.
AU  - Frost, Raymond,
TI  - E-marketing
SN  - 0131969021
PY  - 2006///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Internet marketing
N1  - Includes bibliographical references (p. 431-438) and index; Ch. 1. Convergence -- Ch. 2. Strategic E-marketing -- Ch. 3. The E-marketing plan -- Ch. 4. Global markets -- Ch. 5. Ethical and legal issues -- Ch. 6. Marketing knowledge -- Ch. 7. Consumer behavior -- Ch. 8. Segmentation and targeting strategies -- Ch. 9. Differentiation and positioning strategies -- Ch. 10. Product -- Ch. 11. Price -- Ch. 12. The Internet for distribution -- Ch. 13. E-marketing communication -- Ch. 14. Customer relationship management; MARK301
ER  -