Why we shop : emotional rewards and retail strategies /
Jim Pooler.
- Westport, CT : Praeger, 2003.
- 206 p. : ill ; 25 cm.
Includes index.
Choice. Reference and Research Book News.
Presents a study of shopping in the twenty-first century, discusing how shopping has changed over the years, the emotional needs and motivations of the modern shopper, and the challenges retailers face in meeting those demands.