TY  - BOOK
AU  - Pooler,Jim
TI  - Why we shop: emotional rewards and retail strategies 
SN  - 027598172X (alk. paper)
AV  - HF5415.32 .P66 2003
U1  - 658.8/342 22
PY  - 2003///
CY  - Westport, CT
PB  - Praeger
KW  - Consumer behavior
KW  - Shopping
KW  - Psychological aspects
KW  - Retail trade
KW  - Consumers
KW  - sears
N1  - Includes index; Choice; Reference and Research Book News; Adult; Follett Library Resources
N2  - Presents a study of shopping in the twenty-first century, discusing how shopping has changed over the years, the emotional needs and motivations of the modern shopper, and the challenges retailers face in meeting those demands
ER  -