Harris, Thomas L.,  1931- <br/><br/>
The marketers guide to public relations in the 21st century / 
 The marketers guide to public relations in the twenty first century 
Thomas L. Harris, Patricia T. Whalen ; foreword by Philip Kotler. 
 - Mason, Ohio :  Texere,  2006. 
 - viii, 287 p. : ;  ill., ;.  24 cm. : 
<br/><br/> Rev. ed. of: The marketers guide to public relations : how todays top companies are using the new PR to gain a competitive edge. 1991. 
<br/><br/>Includes bibliographical references (p. 273-277) and index. 
<br/><br/><label>ISBN: </label>0324312105  $25.17 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations--Public relations.<br/>Marketing--Management.<br/>Public relations.