Jones, John Philip. <br/><br/>
Fables, fashions, and facts about advertising :  a study of 28 enduring myths / 
John Philip Jones. 
 - Thousand Oaks, Calif. :  Sage Publications,  c2004. 
 - xvii, 310 p ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 245-251) and index. 
<br/><br/><label>ISBN: </label>0761927999 (pbk.) 
<br/><br/><label>LCCN: </label>2003013582 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .J7172 2004 
<br/><br/><label>Dewey Class. No.: </label>659.1