Kleindl, Brad Alan, 1955-

Strategic electronic marketing : managing e-business / Brad Alan Keindl. - 2nd ed. - Cleveland, Ohio : Thomson/South-Western, 2002. - xxi, 428 p. : ill ; 24 cm.

Includes bibliographical references and index.

032417893X (hc. : alk. paper)

2002028766


Telemarketing.
Database marketing.

HF5415.1265 / .K44 2002

658.8/4