Kleindl, Brad Alan, 1955-
Strategic electronic marketing : managing e-business /
Brad Alan Keindl.
- 2nd ed.
- Cleveland, Ohio : Thomson/South-Western, 2002.
- xxi, 428 p. : ill ; 24 cm.
Includes bibliographical references and index.
032417893X (hc. : alk. paper)
2002028766
Telemarketing.
Database marketing.
HF5415.1265 / .K44 2002
658.8/4