Schiffman, Leon.
Consumer behaviour /
Leon Schiffman ... [et al.].
- 4th ed.
- Frenchs Forest, NSW : Pearson Education Australia, c2008.
- xix, 664 p. : ill. (some col ; 26 cm.
Previous ed.: Pearson Education Australia, 2005. Includes bibliographical references, glossary and index.
9780733984174
Consumer behavior.
Motivation research (Marketing)
Marketing.