Balakrishnan, Melodena S. <br/><br/>
Customer relationship equity :  insurance in an uncertain environment / 
Melodena S. Balakrishnan. 
 - Dubai :  UOWD Research Committee,  2007. 
 - 19 p. :  ill ;  30 cm. 
 - Working paper series : Business, Management, Marketing  WP49/2007 .
<br/><br/> Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market orientation.<br/>Customer equity.<br/>Customer value.<br/>Customer relations--Management.<br/>Intellectual contribution of UOWD academics.