TY  - BOOK
AU  - Balakrishnan,Melodena S.
TI  - Customer relationship equity: insurance in an uncertain environment 
PY  - 2007///
CY  - Dubai
PB  - UOWD Research Committee
KW  - Market orientation
KW  - Customer equity
KW  - Customer value
KW  - Customer relations
KW  - Management
KW  - Intellectual contribution of UOWD academics
N1  - Includes bibliographical references
ER  -