Internet marketing : building advantage in the networked economy / Rafi A. Mohammed ... [et al.]. - 2nd ed. - Boston : McGraw-Hill/Irwin MarketspaceU, c2004. - xxxi, 743 p. : ill ; 27 cm. Includes bibliographical references and index. ISBN: 0072538422 (alk. paper) LCCN: 2002043195 Subjects--Topical Terms: Internet marketing. LC Class. No.: HF5415.1265 / .I565 2004 Dewey Class. No.: 658.8/4