The E-myth revisited : why most small businesses don't work and what to do about it /
Michael E. Gerber.
- 2nd ed.
- New York : HarperBusiness, c2001.
- xvi, 268 p ; 21 cm.
Explores some of the myths about starting a business and shows how common assumptions, expectations, and even technical expertise can get in the way of success.
0887307280 (pbk.)
94046667
Small business--Management. Entrepreneurship. Success in business. Small business--Management. Entrepreneurship. Success.