TY  - BOOK
AU  - Cashian,Paul
TI  - Economics, strategy and the firm
SN  - 9780333992975
PY  - 2007///
CY  - Basingstoke ; New York
PB  - Palgrave Macmillan
KW  - Strategic planning
KW  - Business planning
N1  - Includes bibliographical references (p. [336]-338) and index; 1. Introduction -- 2. The economists' firm -- 3. Extensions of the economists' model of the firm -- 4. Costs, revenues and profit -- 5. Transaction costs -- 6. Management costs -- 7. Resource-based theory of the firm -- 8. Game theory and the behaviour of firms -- 9. Firms and competitive behaviour -- 10. Firms and co-operative behaviour -- 11. Environmental analysis: the economists' perspective -- 12. Environmental analysis: the strategists' perspective -- 13. Competition policy -- 14. Competition policy in action
N2  - "What is a firm? Why do some firms succeed while other firms fail? How do firms behave in competitive markets? Why do governments regulate firm behaviour, and how do they do it?" "Paul Cashian's Economics, Strategy and the Firm brings together microeconomic theory, transaction cost economics and business strategy to address these and related questions. After developing an integrated theoretical framework that explains why real-world firms manage not just to generate but also sustain profits over time, Cashian then turns to the wide environment in which a firm operates and introduces students to a range of models drawn from economics and business strategy, highlighting their key similarities and differences. Finally, Cashian examines competition policy and shows how it rests on the theory and concepts explained in the book. The book is filled with discussions of real firms in real-world settings so students can see the importance and immediate application of the concepts and models they learn."--BOOK JACKET
ER  -