Wilson, Laurie J. <br/><br/>
Strategic communications planning :  for effective public relations and marketing / 
Laurie J. Wilson, Joseph D. Ogden. 
 - 5th ed. 
 - Dubuque, Iowa :  Kendall/Hunt,  c2008. 
 - xvii, 266 p. :  ill ;  26 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780757548871 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in organizations.<br/>Communication in management.<br/>Public relations.<br/>Marketing.