TY  - BOOK
AU  - Wilson,Laurie J.
AU  - Ogden,Joseph D.
TI  - Strategic communications planning: for effective public relations and marketing 
SN  - 9780757548871
PY  - 2008///
CY  - Dubuque, Iowa
PB  - Kendall/Hunt
KW  - Communication in organizations
KW  - Communication in management
KW  - Public relations
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -