TY  - ADVS
TI  - P&G Japan: the SK-II globalization project
PY  - 2003///
CY  - Boston, MA.
PB  - Harvard Business School
KW  - Proctor & Gamble Corporation
KW  - Product management
KW  - Case studies
KW  - Marketing management
N1  - 1 x DVD; MARK938
ER  -