TY  - BOOK
AU  - Walker,Orville C.
AU  - Mullins, John W.
TI  - Marketing strategy: a decision-focused approach 
SN  - 9780071263917
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index; MARK935
ER  -