McKenna, Bernard, 1952-

Corporate communication : effective techniques for business / Australian guide to corporate communication : a practical handbook on effective writing & speaking Bernard McKenna ... [et al.]. - 2nd ed. - South Melbourne : Thomson Social Science Press, c2007. - xii, 380 p. : ill., charts ; 25 cm.

Includes index. Originally published: Australian guide to corporate communication : a practical handbook on effective writing & speaking. Tuggerah, NSW : Social Science Press, 2004. Bibliography: p. 365-372.

9780170134293


Communication in organizations.
Corporate culture.