Hollensen, Svend. <br/><br/>
Global marketing :  a decision-oriented approach / 
Svend Hollensen. 
 - 4th ed. 
 - Harlow :  Prentice Hall,  2007. 
 - xxxviii, 714 p. :  col. ill ;  27 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273706786 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.