Zyman, Sergio. The end of advertising as we know it / Sergio Zyman, with Armin Brott. - Hoboken, NJ : John Wiley & Sons, c2002. - 239 p. : ill ; 23 cm. Includes index. ISBN: 0471225819 LCCN: 2002512916 Subjects--Topical Terms: Advertising. LC Class. No.: HF5823 / .Z95 2002