Fearns, Peter.

Business studies / Peter Fearns. - London : Teach Yourself., 2003. - xiii, 321 p. : ill ; 20 cm.

Includes bibliographical references and index.Previous ed.: London : Hodder & Stoughton Educational, 2001.

The best-selling Teach Yourself Business Studies gives you firm foundations for an understanding of business activity and the range of business disciplines. The book links five disciplines: ECONOMICS looks at public finance, inflation, unemployment, regional policyk international trade and the relationship between market forces. ACCOUNTANCY is dealt with a traditional business subject that allows you to analyse and control business performance. Information on LAW and GOVERNMENT covers the legal, political and constitutional framework of business activity. The principles of MANAGEMENT THEORY AND PRACTICE run throughout the text, while management functions such as personnel, finance, production and marketing are included. Examples illustrate the relationship of the disciplines to all types of organisation while recent changes in technology, economics, politics and society are covered. Each chapter ends with questions and a practical project to help you develop your understanding.

9780340859438


Business.