Marketing : the core /
Roger A. Kerin ... [et al.].
- North Ryde, N.S.W. : McGraw Hill Education, c2008.
- xxviii, 404 p. , [8] p. of perforated cards : col. ill ; 26 cm.
It examines the basic concepts essential to an introductory marketing course. Includes index. 'Regional adaptation' of the US 2nd ed. published Boston, Mass. : McGraw-Hill/Irwin, c2007. Chief Australian author is John McDonnell.