Ennew, Christine T. <br/><br/>
Financial services marketing :  an international guide to principles and practice / 
Christine T. Ennew and Nigel Waite. 
 - 1st ed. 
 - London :  Butterworth-Heinemann,  c2007. 
 - xvi, 400 p. :  ill ;  25 cm. 
<br/><br/> Includes bibliographical references (p. [381]-389) and index. 
<br/><br/><label>ISBN: </label>9780750669979 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial services industry--Marketing.
<br/><br/><label>Dewey Class. No.: </label>332.10688 EN FI