TY  - BOOK
AU  - Ennew,Christine T.
AU  - Waite,Nigel
TI  - Financial services marketing: an international guide to principles and practice 
SN  - 9780750669979
U1  - 332.10688 EN FI 
PY  - 2007///
CY  - London
PB  - Butterworth-Heinemann
KW  - Financial services industry
KW  - Marketing
N1  - Includes bibliographical references (p. [381]-389) and index
UR  - https://uowd.box.com/s/z8n92t05i80md1j4rangc3c0yydf3rt4
ER  -