Strategic marketing for nonprofit organizations /
Alan R. Andreasen, Philip Kotler.
- 7th ed.
- Upper Saddle River, NJ : Pearson/Prentice Hall, c2008.
- xxii, 504 p. : ill ; 23 cm.
Includes bibliographical references and index.
An organisation's employees are its unique resource, and it is the employees' expertise, knowledge, skills and ingenuity that are central to its success. Exploring Human Resource Management leads students through the many theories, debates and philosophies of people management. Introducing fundamental concepts in a clear, analytical and accessible style, this book guides the reader through aspects of HRM relating to strategy, resourcing, reward, relations and development. A complete resource for students, the book covers the key topics of the undergraduate Human Resource Management syllabus, whilst also extending its scope to take in contemporary debates and issues surrounding work-life balance, ethics, gender and diversity in the workplace, useful for student and practitioner alike.