Kotler, Philip,  1931- <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John T. Bowen, James C. Makens. 
 - 5th ed. 
 - Boston :  Prentice Hall,  c2010. 
 - xxiii, 683 p. :  ill. (some col ;  28 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>Table of contents1. Understanding the hospitality and tourism2. Developing hospitality and tourism marketing opportunities and strategies3. Developing the hospitality and tourism marketing mix4. Managing hospitality and tourism marketing. 
<br/><br/><label>ISBN: </label>9780132453134 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.
<br/><br/><label>Dewey Class. No.: </label>