TY  - BOOK
AU  - Jain,Subhash C.
AU  - Haley, George T.
TI  - Marketing planning and strategy
SN  - 9781426639074
U1  - 0 
PY  - 2009///
CY  - Mason, Ohio
PB  - Cengage Learning
KW  - Marketing
KW  - Management
KW  - Planning
N1  - Previous ed.: Subhash C. Jain. 2004. Includes bibliographical references and indexes; MARK935 MARK922 TBS904 MARK344,TBS982, MARK904
ER  -