Johnston, Mark W.

Churchill/Ford/Walkers sales force management / Mark W. Johnston, Greg W. Marshall. - 9th ed. - Boston : McGraw-Hill Irwin, c2009. - xx, 524 p. : ill. (some col.), charts ; 26 cm. - Mcgraw-Hill/Irwin series in marketing .

Includes bibliographical references (p. 493-508) and indexes.



9780071288057


Sales management.