Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications / 
Kenneth E. Clow, Donald Baack. 
 - 4th ed. 
 - Upper Saddle River, NJ :  Pearson Education Inc.,  c2010. 
 - 478 p ;  28 cm. 
<br/><br/> "Global Edition" Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780138157371 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.