Wells, William, 1926- Advertising : principles & practice / William Wells, John Burnett, Sandra Morarity. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, 2000. - xviii, 562 p. : ill. (some col ; 28 cm. Includes bibliographical references and index. ISBN: 0130835714 LCCN: 99056644 Subjects--Topical Terms: Advertising. LC Class. No.: HF5823 / .W455 2000 Dewey Class. No.: 659.1