New challenges to international marketing / edited by Rudolf R. Sinkovics, Pervez N. Ghauri. - United Kingdom : Emerald Jai, 2009. - xi, 418 p. : ; ill. ;. 24 cm. : - Advances in international marketing, ISSN 1474-7979 ; 20 .

Includes bibliographical references.

9781848554689


Export marketing.