TY  - BOOK
AU  - Armstrong, Gary.
AU  - Kotler, Philip,
ED  - Armstrong, Gary
TI  - Marketing: an introduction 
SN  - 9780135094860
PY  - 2011///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -