Walker, Orville C. <br/><br/>
Marketing strategy :  a decision-focused approach / 
Orville C. Walker, Jr. ... [et al.]. 
 - 1st [Australian] ed. 
 - North Ryde, N.S.W. :  McGraw-Hill,  c2009. 
 - xvii, 414 p. :  ill ;  26 cm. 
<br/><br/> Includes references and index. 
<br/><br/><label>ISBN: </label>9780070131552 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Decision making.