VanAuken, Brad. <br/><br/>
Brand aid :  an easy reference guide to solving your toughest branding problems and strengthening your market position / 
Brad VanAuken. 
 - New York :  American Management Association,  c2003. 
 - v, 306 p. :  ill ;  24 cm. 
<br/><br/>"Online brand management and advertising resources": p. [291]-298. Includes bibliographical references and index. 
<br/><br/>Introduction to brand management: The importance of brands -- Understanding the language of branding -- The brand management process : an overview -- Understanding the consumer -- Understanding the competition -- Brand design -- Brand identity standards and systems -- Building the brand: Driving the consumer from brand awareness to brand insistence -- Brand advertising -- Non-traditional marketing approaches that work -- Brand building on the Internet -- Developing a brand building organization - Integrated brand marketing -- Creating the total brand experience -- Leveraging the brand: Brand extension -- Global branding -- Brand metrics: Brand research -- Brand equity measurement -- Other brand management considerations: How organization age and size affect brand management issues -- Legal issues in brand management -- Brand managmenet, a summary: -- Common brand problems -- Twenty keys to success in brand building : a summary -- Appendix A: Brand audits -- Appendix b: Brand management and marketing resources -- Appendix C: Brand management quiz. 
<br/><br/><label>ISBN: </label>0814406815 
<br/><br/><label>LCCN: </label>2003001112 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Branding (Marketing)<br/>Trademarks--Design.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / V36 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8/27