Blumberg, Boris <br/><br/>
Business research methods 
Boris Blumberg, Donald R. Cooper and Pamela S. Schindler 
 - 2nd European ed. 
 - London :  McGraw-Hill Higher Education,  c2008. 
 - xix, 685 p. :  ill., + 1 CD-ROM ;  25 cm. 
<br/><br/> Previous ed.: London : McGraw-Hill, 2005. Includes bibliographical references and index. 
<br/><br/> Business Research Methods second edition presents a balanced and comprehensive account of business research that is engaging, rigorous and up-to-date. The text explores all the topics involved in the research process, both theoretical and practical, in an accessible manner. This edition also boasts a number of new features and examples to thoroughly explain and illustrate the concepts, processes and practices of good business research. 
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<br/><br/><label>ISBN: </label>9780077117450 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Research--Methodology
<br/><br/><label>Dewey Class. No.: </label>