Okonkwo, Uche. <br/><br/>
Luxury fashion branding :  trends, tactics, techniques / 
Uche Okonkwo. 
 - Basingstoke :  Palgrave Macmillan,  c2007. 
 - xx, 332 p. :  ill. (some col ;  25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780230521674 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Luxuries--Marketing.<br/>Brand name products.<br/>Fashion merchandising.