Cavana, R. Y.

Applied business research : qualitative and quantitative methods / Robert Y. Cavana, Brian L. Delahaye, Uma Sekaran. - Milton, Qld. : John Wiley & Sons Australia, Ltd., c2001. - xvi, 472 p. : col. ill ; 25 cm.

Includes bibliographical references and index.



9780471341260


Business--Research--Methodology.