Business-to-business brand management :  theory, research and executive case study exercises / 
edited by Mark S. Glynn, Arch G. Woodside. 
 - Bingley UK :  JAI Press,  c2009. 
 - xi, 489 p. :  ill ;  23 cm. 
 - Advances in business marketing and purchasing  15 .
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781848556706 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Product management.<br/>Industrial marketing.