Walvis, Tjaco. <br/><br/>
Branding with brains :  the science of getting customers to choose your company / 
Tjaco Walvis. 
 - Harlow :  Financial Times Prentice Hall,  c2010. 
 - xv, 244 p. :  ill ;  24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273719953 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Psychological aspects.<br/>Branding.