TY  - BOOK
AU  - Walvis,Tjaco
TI  - Branding with brains: the science of getting customers to choose your company 
SN  - 9780273719953
PY  - 2010///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Branding (Marketing)
KW  - Psychological aspects
KW  - Branding
N1  - Includes bibliographical references and index
ER  -